Born and raised in an industrial Romanian city, I developed a taste for writing and traveling from a young age, looking for ideas that wOULD pay my way out of my hometown. Thinking journalism was my fit, I moved in the capital to pursue it, only to FALL FOREVER IN LOVE WITH advertising. A journalism graduate, I've joined THE AD WORLD in 2009 as a copywriter and soon became one of the youngest Creative Directors in Europe.
Since 2017 I have coordinated dozens of creative teams, working on local, regional and global clients Such As COca-Cola, Vodafone, Mastercard or Stella Artois, building a creative culture around great work and collaboration.
I take most pride in HAVING WORK featured in the film archives of the Museum of Modern Art in New York and IN being part of international advertising and film festivals' juries, INCLUDING CANNES LIONS.I HAVE TRAINED MY FEAR OF PUBLIC SPEAKING SO MUCH THAT NOW I ENJOY HOLDING SPEECHES & MASTERCLASSES advocating for creativity and women leadership OR BEING A coach and mentor with international forming programs from Creative Liaisons in the USA, to The Alternative School or Creative Thinking in Romania, or Cannes Lions’ See it be it.
In 2024 I tried taking a sabbatical to travel the world and do really wild things such as taking MY mom out for lunch on a Wednesday, but it only lasted me a few months before coming back To launch a freelancers' hub and becOMING partner in An indie AGency THAT soon gained recognition as Independent Agency of the Year in CEE and STARTED seeing work done across the globe.
I ALSO HAVE AN UNOFFICIAL MBA IN HOSPITALITY EARNED BY OWNING A BISTRO THROUGHOUT THE PANDEMIC AND CLOSING IT BEFORE LOSING MY MIND COMPLETELY, BuT THAt'S a story to be shared over a drink.
I LOVE TO THINK THAT ONE DAY I WILL FINISH WRITING THE GAME AND THE TWO DISTOPIAN BOOKS THAT LURK AROUND IN MY NOTES. UNTIL THEN, I'M ALWAYS LOOKING FOR THE NEXT BIG THING.