Born and raised in an industrial Romanian city, I've developed a taste for writing and traveling from a young age, looking for ideas that will pay my way out of my hometown. Thinking journalism was my fit, I've moved in the capital to pursue it, only to FALL FOREVER IN LOVE WITH advertising. A journalism graduate, I've joined THE AD WORLD in 2009 as a copywriter and soon became one of the youngest Creative Directors in Europe.
Since 2017 I have coordinated dozens of creative teams, working on local, regional and global clients, building a creative culture around great work and collaboration.
I take most pride in HAVING WORK featured in the film archives of the Museum of Modern Art in New York and being part of international advertising and film festivals' juries, INCLUDING CANNES LIONS.
I HAVE TRAINED MY FEAR OF PUBLIC SPEAKING SO MUCH THAT NOW I ENJOY HOLDING SPEECHES & MASTERCLASSES EITHER TEACHING THE WAYS OF ADVERTISING OR ADVOCATING FOR women leadership.
I HAVE AN UNOFFICIAL MBA IN HOSPITALITY GIVEN BY OWNING A BISTRO THROUWGH-OUT THE PANDEMIC AND CLOSING IT BEFORE LOOSING MY MIND COMPLETELY.
I LOVE TO THINK THAT ONE DAY I WILL FINISH WRITTING THE GAME AND TWO DISTOPIAN BOOKS THAT LURK AROUND IN MY NOTES. UNTIL THEN, I SPLIT MY TIME BETWEEN TRAVELS AND MY HOME IN BUCHAREST.